Hiut is a British designer menswear, denim brand for Men and Women. Based in Cardigan, this small town used to make 35,000 pairs of denim jeans a week. Although that factory closed, the skills remained and now Hiut has brought denim manufacturing back to Cardigan. Hiut make the best denim jeans they can, everyday, using the best cuts of denim and cut them using an expert dye. They also have a philosophy of encouraging you to go as long as possible without washing your jeans. The reasons are that the longer you go without washing them, the more beautiful pair you will have. You can sign up for their No Wash Club newsletter, and follow their rules of no washing.